About the project
My scope of work

TVC idea

TVC script

Creative photoshoot idea

Social media posts

Year: 2023

Huawei Watch GT4 was the most important premiere planned for fall 2023. Our Art Studio department was responsible for preparing a global campaign with Pamela Reif and Sir Mo Farah, brand ambassadors of Huawei.

Pamela Reif was a star of a global TVC and content prepared for digital and OOH. The main objective was to present her not only as a fitness influencer but as a strong, confident woman who loves fashion and knows how to look great on every occasion. TVC refers to fashion commercials and shows one busy day of Pamela Reif's life.

Sir Mo Farah is a well-known athlete, but also a modern gentleman who values stylish accessories. In this photo shoot, we wanted to capture him in different situations, including casual ones like drinking his afternoon tea.

Additionally, we prepared a set of creative pictures with the Huawei Watch GT4 for social media usage. Pictures were focused on the product's distinctive, geometrical design, and were prepared for both male and female versions of the watch.

Huawei Watch GT4