About the project
My scope of work
Campaign idea
Photoshoot idea
Claim
Social media posts
Year: 2021
Insight: I live for the music, and I want my earbuds to match my style and music taste.
Idea: Huawei Freebuds 4 are mid-range priced earbuds with an "ear-matching ANC technology". It is the product that satisfies every user's needs.
Claim: Sounds like you
Execution: The campaign shows fans of different music genres wearing Huawei Freebuds 4. To make the message stronger I've prepared social media copy referring to bands and songs distinctive for specific music genres.
