About the project
My scope of work
Campaign idea
Tender presentation
Claim
Video script
Video VO
Social media posts
Sponsored articles
Year: 2018
Insight: Podkarpackie? I love to visit Bieszczady, but the whole region is rather stuck in the past than creating innovations.
Idea: Podkarpackie voivodeship is usually associated with tourism and the Bieszczady mountains. Despite its extensive communication, technical and research infrastructure, the region is not commonly seen as a good place for business and innovation.
What many people don't know is that Podkarpackie is home to many globally operating companies from such innovative fields as aviation, green energy, or robotics. It's also home to the Technical University of Rzeszów which is building one of the best lunar and mars rovers in the world.
You don't have to leave everything behind and go live in Bieszczady. Now you can enjoy nature and beautiful landscapes without giving up on your career.
Claim: Podkarpackie. Wyższy poziom innowacji. (Podkarpackie. Higher level of innovation)
Execution: To change the perception of Podkarpackie voivodeship we've launched a nationwide 360 campaign. We've created a series of outdoor creations, with copies dedicated to specific parts of Poland. Similar visuals were used in different online formats. We also invited Karol Wójcicki, a popularizer of science associated with astronomy and other space topics to create a promotional video showing the most innovative brands of Podkarpackie region.
