About the project
My scope of work
TVC idea
TVC script
TVC VO (global)
Creative photoshoot idea
Social media posts
Year: 2024
Huawei Watch 4 Pro Space Edition was an updated version of one of Huawei's most popular products.
Our Art Studio department, in cooperation with Huawei Poland, was responsible for creating a campaign with Remigiusz "ReZi" Wierzgoń, one of the most popular Polish YouTubers and long-term brand ambassador.
The creative concept was based on the claim "Dare to explore" and highlighted the fearless attitude of our KOL and the unique design of the watch.
For global usage, we prepared an adaptation of materials delivered by HQ, with a dedicated voice-over boosting the story, the claim, and highlighting features of the watch.
Additionally, we prepared a set of creative pictures with the Huawei Watch 4 Space Edition for social media usage. Pictures were focused on the product's distinctive, space-inspired design and premium feel.
